The shared value penny has dropped. Making a profit while solving social problems is not only possible, it is the only sustainable form of capitalism. Shared value is not about sharing the value already created by firms. This redistribution of a share of profit (1% NPAT) is corporate social investment (CSI). Shared value is about expanding the total pool of economic and social value. It is increasingly done through innovative business models on the African continent and take on different shapes and forms depending on industry and business purpose. Accountability for socio-economic performance management is facilitated by a wave of contextual factors, with socially conscious investing likely to be the biggest catalyst for change. But what does this mean for you and me?